# Product Placement Requirements

# Product Name Requirements

The length of the name must not exceed 270 symbols.
The name must have the following pattern: type of the product + brand + model + important features.
The content and its order must be unified within product category for purposes of comparison.
The name of the product must be correct, without errors or misspellings.
The name of the product must not contain: a price, words like "promotion", "sale", "discount", "today only", etc., words like "replica", "clone", "copy", etc., transliterated words, words written in capital letters and specials.
It is allowed to use transliterated words and words written in capital letters in case they are a part of the brand/product name.

Description length must be between 800 and 1200 symbols ignoring spaces.
The style of the text is informational and journalistic. Information is presented in a neutral manner, without metaphors and appeals to emotions.
The product description must contain only true and correct information.
The product description must not contain: strong language, overcomplications, comparisons with products of other sellers, manuals, service descriptions, words like "replica", "clone", "copy", etc., links to external websites including the site of a manufacturer.

Features are specified on the product editing page on the Features tab. A product must have the following features specified:

Products in the CDEK.Market catalog have two types: single products and products with variations

Single products—products without variations that have only one set of features.
Products with variations—products that have various features. For example, t-shirts that have various colours and sizes.